Promotion A_Moon_Shaped_Pool

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card sent fans featuring lyrics burn witch


in departure industry practice, radiohead conducted no interviews , did not tour before release of moon shaped pool. on 30 april 2016, days before album announced, fans had made orders radiohead received embossed cards lyrics album s lead single, burn witch . on 1 may, radiohead deleted content website , social media profiles, replacing them blank images. donwood said idea had been way of getting rid of of [sic] had gone before ... being sort of evil bond villain or something, in lair, pressing buttons ... creatively brilliant fun. pitchfork interpreted move symbolic of radiohead s re-emergence.


after releasing excerpts on instagram, radiohead released burn witch download on 3 may. accompanied stop-motion animated music video homages style of 1960s english children s television trumpton trilogy programmes , plot of 1973 horror film wicker man. on 6 may, radiohead released second single, daydreaming , accompanied music video directed paul thomas anderson, whom greenwood has scored several films. video projected in 35mm film in select theatres. on same day, radiohead announced ninth album released online following sunday, did not reveal title until release.


bbc radio 6 music played moon shaped pool in entirety on day of release, presented tom robinson. following week, radiohead released first in series of video vignettes set clips album directors , visual artists including adam buxton, richard ayoade , ben wheatley. on 16 july, after releasing final vignette, radiohead announced fan competition create vignette daydreaming using alternative version of song additional strings. in september , october, radiohead released videos of yorke , greenwood performing present tense , numbers , directed paul thomas anderson.


on 17 june 2016, day of album s physical release, participating record shops around world held promotional event, live moon shaped pool . event featured day-long audio stream of playlists curated radiohead , recording of recent performance @ london roundhouse, along competitions, artwork, , other activities. participating shop in istanbul closed following attack gang angered customers drinking beer , playing music during ramadan, muslim holy month of fast. radiohead released statement saying: our hearts go out attacked tonight ... hope day able on such acts of violent intolerance things of ancient past. now, can offer our fans in istanbul our love , support.


radiohead toured europe, north america, , japan may october 2016, joined again drummer clive deamer. began second tour in march 2017, culminating in headline slot @ april 2017 coachella festival in california marred technical problems. european tour followed in june , july several festival shows, including radiohead s third headline performance @ glastonbury festival in uk.








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