2012-2013 LiveStyle

former logo, used until 2016.

in june 2012, sillerman publicized intent focus on growing electronic dance music market reviving sfx brand form new conglomerate in electronic music industry. past incarnation of sfx, company s business model focuses on consolidation , acquisition of independent edm promoters, along additional focus on providing digital platforms fans connect. sillerman expected spend close $1 billion on acquisitions within first year of operations alone; @ time of company s launch, sfx in negotiations around 50 different promoters possible acquisitions. sfx s first acquisitions included disco donnie estopinal s disco productions, miami nightclub owners opium group , miami marketing group, , tour life in color (then known dayglow). however, opium group deal fell through during due diligence phase. 1 of sillerman s first deals, estopinal assisted him in locating other potential acquisition targets.

by contrast previous sfx, sillerman intended new company more focused on building relationships , experiences fans. in response critics believed sfx may commercialize largely underground electronic music industry, sillerman stated if buy great , successful businesses, try empower them do. , in case, provide great entertainment. if or can ever find example of sfx telling them how charge bottle of cristal @ liv, ll give shares of sfx. sillerman has emphasized belief live events industry can not operated in centralized manner, noting sfx decentralized full power invested in entrepreneurs have made these businesses.

in january 2013, sfx named chris stephenson chief marketing officer—he had been cmo of interscope records, , ceo of fellow sillerman venture viggle. sfx announced joint venture dutch promoter id&t intent organize north american events—id&t partnered live nation hold first ever american edition of sensation tour @ barclays center in brooklyn. sillerman stated in billboard interview sfx had acquired new orleans voodoo experience festival, although later discovered had not occurred (in october 2013, 51% majority sold live nation).

in february 2013, sfx acquired beatport, online music store specializing in electronic music. in particular, sillerman felt website provided massive platform both artists , fans interact; being consistent goals company. following month during winter music conference in miami, sfx announced acquire 75% stake in id&t, , organize spin-off of flagship festival tomorrowland known tomorrowworld in atlanta area in september 2013. company received $10 million investment communications services , marketing company wpp.